Whiter Teeth – The Simple Way To Improve Your Smile

There’s been a lot in the news lately about tooth whitening and especially about how whitening by anyone except a qualified dental professional registered with the General Dental Council is illegal.
Why is this?
Well, tooth whitening isn’t a cosmetic procedure like putting on make-up. It involves using powerful chemicals that actually change the colour of teeth. To do this safely the practitioner needs to be able to recognise conditions in the mouth that could cause problems. Only dental professionals can do this. Imagine a non-dental practitioner not noticing you have a tooth with a hole in it. Applying whitening gel into the cavity is likely to cause pain at best and damage to the nerve at worst which may lead to the tooth being extracted. Not the best way to improve your smile! Then there are the gums. They can also be damaged by careless procedures. The approved gels themselves are medically suitable products and have to come from reputable sources. Buying whitening gel on the Internet or from illegal practitioners removes all guarantees of safety. Some of the products available can cause permanent damage to tooth enamel which may be very expensive to repair.
Despite this, tooth whitening (sometimes called bleaching) is still the most requested dental cosmetic procedure. It’s easy to understand why:
There’s nothing more important than our smile. There really isn’t.
It’s the first thing people notice about us. It influences the way people think about us.
It’s amazing how people judge us from the appearance of our smile. They subconsciously decide if we’re honest, trustworthy, successful or if we care about ourselves. They assess our age and even our intelligence by the way our smile looks!
Some people have special reasons for wanting their smile to look good.
Perhaps you’re about to attend a job interview. Maybe a wedding’s coming up and you want to look good in the photos. You might just want to feel more self-confident and look more attractive to others.
Coming for professional tooth whitening at Avenue Road Dental Practice is the simple way to feel better about yourself and make others feel better about you too.
So how do we actually do it?
It has to be done properly. Your health and safety is our first concern and for this reason every patient receives a thorough examination of their teeth, gums and the skin of the mouth before treatment to ensure tooth whitening can be provided comfortably, safely and effectively.
If you’re one of our existing regular patients we probably already have the information about you that we need. If you’re someone we haven’t met before we carry out a full New Patient Examination before whitening. This is a very thorough examination including an examination for early signs of mouth cancer, an examination of the gums and an examination of the teeth including clinical photographs and x-rays if needed. If we find you’re not suitable for tooth whitening we won’t charge you for the examination. If we find you are suitable and want to proceed we’ll deduct the cost of the examination from the cost of the whitening treatment.
After your examination we’ll take moulds of your teeth. From these we’ll make individually-fitting whitening trays. These are soft, transparent trays that slip comfortably over your teeth. We’ll give you a supply of whitening gel with full instructions on how to use it. We’ll measure the starting colour of your teeth and take photos so that we can track improvements. You’re then free to whiten your teeth in the comfort of your own home at times which are convenient to you.
Most people see an improvement after about 3 days of whitening. The whole process usually takes 2-3 weeks. After that we’ll invite you back in for new photographs and assess the new colour of your teeth.
Tooth whitening is simple. Professionally delivered it is a safe, effective and long-lasting treatment which can boost your self-confidence and really improve the way you feel about yourself and the way others feel about you too.

To make an appointment for tooth whitening at Avenue Dental Practice please call Joy on 01983 759567
We look forward to welcoming you soon!


Teeth whitening, at Avenue Road Dental Practice, located on the Isle of Wight.

This entry was posted on March 4, 2016.

10 Valentines Day Tips For Kissable Lips!

Bad breath and dirty teeth don’t usually inspire others to get close to you but there are things you can do to help yourself!

1/ Use lip salve. It’s cold and windy out there. Cracked, bleeding lips don’t look attractive and can even stop you cleaning your teeth properly if they hurt when you open your mouth. Protect your lips when you go out (and that means you too guys!)

2/ Drink lots of water. Dehydration can cause bad breath so make sure you’re getting enough to drink; up to 8 glasses of water a day. That helps your saliva neutralise the odour producing bacteria in your mouth but it really does have to be water!

3/ Don’t drink too much coffee or other caffeine-containing drinks. They dry out your mouth and stain your teeth. Think what the inside of your coffee pot looks like (and smells like!)

4/ Avoid alcohol. Just like coffee alcohol dries out the mouth and allows odour-causing bacteria to thrive. That includes alcohol in mouth washes. Choose an alcohol-free product for the best effect.

5/ Eat sensibly. If you’re still struggling with that New Year low carb diet give it a miss for a while. Strict diets can lead to the production of ketones in the breath which smell horrible! Eat regularly and don’t skip meals if you want your breath to stay fresh.

6/ Stop smoking. If your mouth tastes like an ashtray to you it definitely will to others! Just one of the reasons to quit.

7/ Avoid garlic and other strong tasting foods before a date. Even if you find them delicious chances are your partner won’t…..

8/ Brush your teeth regularly and clean between them. Bits of food left between your teeth don’t improve with time. Get rid of them!

9/ Clean your tongue. If your tongue is furred it’s probably housing millions of bad-breath bacteria. Use a soft toothbrush or tongue scraper to gently clean it.

10/ Finish a meal with cheese or live yogurt which can help boost the ‘good’ bacteria in your mouth. Crunchy fresh fruit is also good as it helps remove plaque from the surfaces of your teeth.

This entry was posted on February 8, 2016.

Avenue Road Dental Festive Season Tips

Don’t use your teeth as tools!

They’re not designed to:

  • Crack nuts
  • Tear Sticky tape
  • Cut string
  • Chomp on sixpences in the Christmas pudding

Look after your teeth and they’ll look after you!

Hit the cheese board!

Cheese is good for you (in moderation!)

It’s a bit alkaline so neutralises some of that acid in the desserts. It contains lots of calcium and other good things and has been shown to reduce the risk of tooth decay.

Fill-Up on Turkey and Veg!

You’ll get lots of protein, minerals and trace elements and won’t have so much room for the sweets and pudding!

Watch What Goes into the Nut Roast!

If you’re making your own don’t use too much lemon juice (erosive!) or sweeteners. Substitute these things with more herbs instead. That will improve the flavour and protect your teeth!

Eat Those Chocolates All At Once!

No, we’re not recommending a chocolate binge; it’s just that the damage from sugary snacks is less if they’re eaten all at once. Spreading them out throughout the day keeps the bacteria in your mouth very happy but makes the enamel on your teeth very sad!

It Doesn’t Have To Be Chocolate!

Have bowls of fresh nuts about to eat as snacks. Fresh fruit is good too but remember most fruits contain acid so follow-up with a glass of water to rinse most of it away. Other things could include shredded celery, carrots or olives.

Tis’ the Season to be Jolly!

But that doesn’t mean endless alcoholic drinks. Plain water is invaluable to cleanse the system when we’re eating and drinking too much. Even tea can help as it contains lots of fluoride.

Don’t Just Think of Your Teeth

Don’t want to put a dampener on things but alcohol, especially spirits increases your risk of mouth cancer. Even if you’re not a regular smoker having a festive cigarette or cigar while drinking alcohol increases your risk 30-fold!

Do Something Fantastic For The Children!

A liking for sugar isn’t inborn. We learn it! Most small children screw their faces up the first time they’re given sweet things. If you think giving sweets to children is kind, go and look at them when they leave the hospital extraction clinic. More children are admitted to hospital to have teeth out than for any other reason. Give them alternative treats at Christmas, avoid the sweetened drinks and provide them with a lifetime of dental health!

Make Your New Year’s Resolutions Early!

Yes, I know. On the 1st January you’re going to eat less, exercise more and lose weight! Prevention is better than cure! Watch what you’re eating and drinking over the Festive Season. Remember (from last year!) what over-eating and over-drinking feels like. Not jolly! Being a little bit careful now will make you feel better, need less austerity later and even look after your teeth!

Avoid Stains!

Blackcurrant juice, cranberry sauce, red wine, turkey curry and a host of other things can really stain your teeth. Watch what you’re eating. Even in the midst of the celebrations don’t forget to find time to clean your teeth regularly. At least that way they’ll have a White Christmas!

Not Ho Ho Ho!

If you do break a tooth over the holiday period and it is sensitive the following things can help until you can get a dental appointment:

  • Don’t eat or drink anything too hot or too cold
  • Avoid ‘sharp’ foods like vinegar or lemon juice
  • Try to cover the tooth. Most chemists sell dental temporary filling materials. If all else fails chew-up a piece of sugar-free chewing gum, dry the tooth as much as possible with a tissue and push the gum over it. That will give temporary relief.

We hope you may find some of these comments useful. Our practice team are always ready to give you any advice you want on dental health. Just ask us!

Avenue Road Dental Practice sincerely wishes all its current and future patients a tremendous holiday period.

Season’s Greetings and a Happy New Year to Everyone!

This entry was posted on December 21, 2015.

Newsletter, April/May 2015

Avenue Rd Dental News

Avenue Rd Dental NewsletterPatients of our practice will be aware how passionately our whole team feels about the early detection of mouth cancer; a killer disease that can strike anyone. The good news is that early detection saves not only lives but also the quality of life. Early detection vastly increases the chance of a cure and makes treatment simpler; avoiding the life-changing consequences that can result when the disease is discovered late. That’s why all our patients receive a free examination for early signs of mouth cancer at every check-up appointment.

As an Ambassador for the national charity The Mouth Cancer Foundation Philip Lewis has been asked to lecture at the Dentistry Show in Birmingham in April. This prestigious event attracts thousands of dentists and dental team members. The last time Philip lectured there the event was so oversubscribed that some 300 people had to be turned away. This time there’s a bigger hall so hopefully everyone who wants to attend can learn from Philip’s experience about how to make mouth cancer screening an integral part of their daily practice. There’ll be a full report in the next Newsletter!

The Election Cometh!

Whether we’re excited or just downright bored the General Election on May 7th will have far-reaching consequences for us all. Philip Lewis serves as a media spokesman and parliamentary co-ordinator for the British Dental Association and so will be taking a keen interest in local candidates’ plans and views on improving healthcare in general and dentistry in particular on the island over the next five years. Watch this space!


Help with Gum Disease!

Gum disease is still the major cause of tooth loss among adults in the UK. More teeth are extracted because of gum disease than any other cause. As well as the services provided by our Hygienist and Therapist we are now able to refer patients with advanced gum disease to a specialist on the Island without the need for mainland travel which was necessary before now. Please ask Joy for more details if you think this service would be of benefit to you.

Avenue Road Dental Practice. A Different Sort Of Dental Practice Where You Come First! Call Us On 01983 759567 or Visit Our Website www.wightdental.co.uk


We Are The Champions!

Avenue Rd Dental News Joy LewisWell perhaps not quite yet but we’re getting there! At the end of March, Philip and Joy decided to do something completely non-dental and attended the European fixture of England versus Lithuania in Wembley.

4-0 to England! Result! 

It’s good to do something different occasionally and it was certainly motivational watching 22 players all trying their very best while working together as teams. Our team members may not be athletes but we hope we’re as committed to excellence and pleasing our patients as Welbeck and Rooney are at pleasing their public!


Avenue Rd Dental News RecipeI’m always amazed at the amount of waste when preparing vegetables. Cabbage, sprouts leeks, onions and cauliflower for example tend to have outer leaves that look dull and tired so we remove them. I don’t mean the nasty brown bits: they go straight to the compost; just the parts that are perfectly alright but less than attractive. One good way of using up these leftovers is in vegetable patties. Put all the discarded leaves in a saucepan or pressure cooker. Add a carrot for sweetness and a stick of celery. (This can also be an outer stalk). Boil until completely soft then drain thoroughly. Boil a couple of potatoes. Mash them with the cooked vegetables and season well with salt and black pepper. Other spices or herbs of your choice can also be added if required along with a spoonful of flour or a beaten egg to help bind the mixture which should be stiff enough to easily hold together. If you’re not vegetarian you could also add some chopped anchovies or chopped Parma ham. Form into flat patties about the size of a beef burger. Coat in polenta flour and fry for about 3 minutes each side until golden. Serve as a side dish or as a light meal with a tomato sauce or even maple syrup if meat and fish free. You’ll notice there are no quantities given for this recipe as it obviously depends on the amount of leftovers you have. The water in which the vegetable were cooked, (including the water you boiled the potatoes in) can then be used as a vegetable stock for gravy or as the base for a soup.

Recommend Your Friends!

If you like the way we do things at Avenue Road Dental Practice please tell your friends! We are always delighted to accept new patients on recommendation. Ask Joy for some referral cards at reception or ask your friends or relatives to call us on 01983 759567.

Avenue Road Dental Practice Freshwater PO40 9UT.

www.wightdental.co.uk Tel: 01983 759567 info@wightdental.co.uk

Philip Lewis BDS GDC Number: 51171

Avenue Road Dental Practice. A Different Sort Of Dental Practice Where You Come First! Call Us On 01983 759567 or Visit Our Website www.wightdental.co.uk




This entry was posted on April 15, 2015.

Dental New Years News 2015

A Happy New Year To All Our Patients!

Avenue Road Dental Practice Freshwater Dentistry Services IOwWelcome to 2015. A New Year, a new start. A time for Resolutions. This is the bit when we tell you to use floss, get your teeth whitened and have all that treatment you know is still outstanding. Hmm, let’s get realistic! We’d like everyone to have a simple and achievable resolution this year. Care about yourself.

Care about what’s going on in your mouth. If you’re in doubt about anything ask us. You will always have choices about the treatment you think is best for you but don’t ignore the little problems until they become big ones!

‘Twas The Season To Be Jolly!

Christmas Newsletter IOW DentistryAll that jollity comes at a price! If your credit card is feeling the strain we may be able to help. The first 30 readers of this newsletter booking treatment appointments before 14th February will receive a 10% discount from their treatment fees.

Call Joy on 759567 and mention the Newsletter to claim your reduction. Treatment must be completed within 4 weeks of booking to qualify.

Dentistry and Diabetes

People with diabetes have special dental needs. Dentist Philip Lewis has just completed a series of 3 articles about this condition which will be published in the national dental press later this year. More and more people develop diabetes each year. If you have diabetes please make sure you tell us so that we can look after you properly.

For more information about dentistry and diabetes look on our website www.wightdental.co.uk or call Joy on 759567.

The New, Improved Hygiene Room!

Patients will be pleased to know the hygiene room has been redesigned with the removal of the dividing wall. Our dental therapist and dental hygienist are certainly pleased!

Now both treatment rooms are about the same size making it easier to move around and improving patient comfort.

BeforeAvenue Road Dental Practice Freshwater Dentistry Services Before IOW UK
AfterAvenue Road Dental Practice Freshwater Dentistry Services IOW UK


Congratulations from us all!

Recommend Your Friends!

If you like the way we do things at Avenue Road Dental Practice please tell your friends! We are always delighted to accept new patients on recommendation. Ask Joy for some referral cards at reception or ask your friends or relatives to call us on 01983 759567.


I have never met a child who likes sprouts. My own 30-something children are just growing into them but my grandchildren still leave me in no doubt about their distain for this traditional winter vegetable. I don’t know if it’s the texture, the colour or the taste. Perhaps it’s just rebellion at being expected to eat them! I can’t be too hard; when I was a child my mother always gave us choices at meal-times. We had the choice of eating what she prepared or going hungry and I have to say even I chose the ‘hungry’ option when it concerned these little green spheres.
Having said that, here’s a recipe I hope grown-ups at least will find delicious:

Cooked sprouts (still slightly firm)
Small bunch finely chopped spring onions Light olive oil
Pine nuts
Teaspoon coriander seeds
Sea Salt, ground black pepper

Toast the pine nuts in a frying pan without oil until coloured. Stir continually and be careful they do not burn. Set aside.
Gently fry the onions in the olive oil until soft but not browned.
Crush the coriander seeds with a pestle and mortar or a rolling pin. This is important. Ground coriander doesn’t have the same texture or flavour. Mix everything together, season and serve piping hot.
If you’re not a vegetarian you could top the vegetables with crispy fried pancetta. This dish can be used as an accompaniment but is good enough to eat on its own.

Avenue Road Dental Practice. A Different Sort Of Dental Practice Where You Come First!

Call Us On 01983 759567 or Visit Our Website www.wightdental.co.uk

This entry was posted on January 14, 2015.

Avenue Road Dental November 2014 Newsletter

Philip Lewis Invited To Houses Of Parliament…

In his role as Ambassador to the Mouth Cancer Foundation dentist Philip Lewis was recently privileged to be invited to the report of the all-party committee on the early detection of cancer in the UK. The report centred on regional differences in detection of all sorts of cancer and how targets can be improved. All cancers respond better to treatment if detected early but the meeting highlighted how different patients’ experiences can be in different geographical areas. Among the guests were some 40 MPs and Government Ministers along with leaders of various charities and support organisations including Macmillan and Cancer Research UK.

AVD newsletter

Philip Lewis continues to work to educate dental and medical professionals on the early detection of mouth cancer with more lectures planned throughout 2015.

Mouth Cancer Lectures for Community Groups

If you run a local community group or club and would like a short presentation about mouth cancer please contact Philip Lewis at the practice or by email at info@wightdental.co.uk.

The presentation takes about half an hour and describes the symptoms of mouth cancer, self- examination and describes the scans carried out by your dental practitioner or doctor. This is a presentation which could save your life or the lives of those dear to you!

The presentation is free-of- charge. Please email or telephone 01983 759567 for further details.

Then Invited Again!

November is Mouth Cancer Action Month. Philip and Joy were honoured to be invited to the launch in Westminster. As well as speeches from MP’s and professionals a moving account of her experiences was given by a mouth cancer survivor. During November Avenue Road Dental Practice will be happy to carry
out free mouth cancer examinations (by appointment) for both patients and non- patients of the practice. If you or a friend would like an examination please call us on 01983 759567. Mouth cancer is on the increase in the UK but early detection saves both lives and the quality of life. Treatment in the early stages is far more simple than when the disease is discovered late. That’s why everybody should receive regular scans. Sir Paul Beresford MP addresses guests at the launch:
AVD newsletter 2014

Crafty Jane!

Dentistry is as much an art as a science. All members of the dental team need an appreciation of beauty to help provide dentistry which looks as good as it feels. Dental Nurse Jane Griffiths is no exception. In her spare time she produces an array of artistic products. Among her creations are these simple garden lanterns. Made from discarded glass pots, decorated with frosting and painted designs and illuminated with tea-lights they add a real sparkle to evenings in the garden and give a cosy glow on winter nights. Try making some yourself!

AVD newsletter 2014 november

November Recipe

Recently Philip and Joy Lewis attended an International Dental Conference in Italy. One of the meals served was ‘Pasta Arabica’. Chilli may not seem to be a traditional Italian ingredient but it has in fact been common in the country since the time of the Moorish Empire.
Here’s how to make it.


  • 1 red and 1 green chilli
  • Tin chopped tomatoes
  • 3 large cloves garlic
  • Light olive oil
  • A handful of fresh chives or a finely chopped onion
  • Herbs: Oregano, thyme, parsley (as much as you like; preferably fresh, not dried)
  • Sea Salt, ground black pepper
  • Up to 2 teaspoons sugar

Chop the garlic, onion (or chives) and the de-seeded chillies and sauté in light olive oil until soft but not coloured. Add the herbs. After 1 minute stir in the chopped tomatoes and simmer for 15 minutes. Taste, season and add sugar if necessary (tomatoes tend to be sour). Serve with any kind of pasta.

This is meant to be a hot sauce but you can adjust the amount of chilli to suit your own taste. The vegetables included all are reported to have medicinal properties but since it’s delicious in any case you may think this doesn’t matter! Arabica works well as a vegetarian dish but you could of course add meat or fish if you wish.

Recommend Your Friends!

If you like the way we do things at Avenue Road Dental Practice please tell your friends! We are always delighted to accept new patients on recommendation. Ask Joy for some referral cards at reception or ask your friends or relatives to call us on 01983 759567

Avenue Road Dental Practice
Freshwater PO40 9UT www.wightdental.co.uk Tel: 01983 759567

Philip Lewis BDS GDC Number: 51171

Avenue Road Dental Practice. A Different Sort Of Dental Practice Where You Come First!
Call Us On 01983 759456 or Visit Our Website www.wightdental.co.uk.

This entry was posted on November 17, 2014.

Mouth Cancer Awareness Day On Sept 17th

When you’ve got mouth cancer it isn’t only you who suffers. Family members and friends are also affected, normal life is disrupted and there can be long-term implications for everyone.

Many people don’t know they’ve got mouth cancer until the disease is advanced. By then treatment may be difficult and life-changing but with early detection treatment is likely to be far less aggressive leading to better chances of a future normal life.

The screening takes about 2 minutes and is painless. Avenue Road Dental Practice will be offering free mouth cancer screenings on Wednesday, September 17th between 3.00-5.00pm. Places are limited so please book your appointment now by calling 01983 759567.

This simple test could benefit you and everyone around you.

This entry was posted on September 16, 2014.

Philip Lewis Interviewed on BBC Devon about Mouth Cancer

Philip Lewis was interviewed live on BBC Radio Devon earlier this week.

As an Ambassador for the Mouth Cancer Foundation he was asked to comment on how members of the public can get screened for the early detection of the disease. The interview followed a distressing account from a 33 year old mother of three who neither drinks nor smokes who is now seriously ill even following aggressive treatment.

Philip pointed out that mouth cancer can affect anybody, even those with healthy lifestyles and recommended all patients ask their dentist if he or she is carrying out regular mouth cancer screenings for them. He stressed that early detection saves lives.

Avenue Road Dental Practice will be offering free mouth cancer screenings on Wednesday, September 17th between 3.00-5.00pm. Places are limited so please book your appointment now by calling 01983 759567.

This entry was posted on September 13, 2014.

Book A FREE Mouth Cancer Screening With Us

If you’ve got a mouth ulcer that’s been there more than 3 weeks or have noticed lumps, swellings, red or white patches or anything unusual appearing in your mouth tell your dentist or doctor immediately. Usually there’s nothing to worry about but these symptoms could be signs of mouth cancer. A professional screening could put your mind at rest or result in rapid treatment if a problem is found.

Early detection of mouth cancer saves lives. It can also save the quality of life as early treatments are usually much less unpleasant than when the cancer is advanced.

Avenue Road Dental Practice will be offering free mouth cancer screenings on Wednesday, September 17th between 3.00-5.00pm. Places are limited so please book your appointment now by calling 01983 759567.

Spread the word!

This entry was posted on September 13, 2014.

Mouth Cancer Awareness Day Coming Soon

Mouth Cancer Awareness Day takes place on Wednesday, 17th September. All our regular patients receive screenings for the early detection of mouth cancer at every examination appointment. On the 17th we’ll be offering free screenings for everyone! Appointments will take place between 3.00-5.00pm but it’s essential to book. Please call 01983 759567 to reserve your place. Appointments are limited so please act fast.

A screening for early signs of mouth cancer can identify the disease sooner, when chances of survival are much better and treatment usually much simpler than if the disease is discovered late.

Anyone can fall victim to mouth cancer. Although smoking and excessive drinking of alcohol increases the risk over 25% of all sufferers have no identifiable lifestyle risk factors. That’s why it’s so important to have screenings at least once a year.

For more information about mouth cancer please go to www.mouthcancerfoundation.org or www.mouthcancer.org or search ‘mouth cancer’ online.

This entry was posted on September 13, 2014.