Archive by Author | Philip Lewis


Whiter Teeth – The Simple Way To Improve Your Smile

There’s been a lot in the news lately about tooth whitening and especially about how whitening by anyone except a qualified dental professional registered with the General Dental Council is illegal.
Why is this?
Well, tooth whitening isn’t a cosmetic procedure like putting on make-up. It involves using powerful chemicals that actually change the colour of teeth. To do this safely the practitioner needs to be able to recognise conditions in the mouth that could cause problems. Only dental professionals can do this. Imagine a non-dental practitioner not noticing you have a tooth with a hole in it. Applying whitening gel into the cavity is likely to cause pain at best and damage to the nerve at worst which may lead to the tooth being extracted. Not the best way to improve your smile! Then there are the gums. They can also be damaged by careless procedures. The approved gels themselves are medically suitable products and have to come from reputable sources. Buying whitening gel on the Internet or from illegal practitioners removes all guarantees of safety. Some of the products available can cause permanent damage to tooth enamel which may be very expensive to repair.
Despite this, tooth whitening (sometimes called bleaching) is still the most requested dental cosmetic procedure. It’s easy to understand why:
There’s nothing more important than our smile. There really isn’t.
It’s the first thing people notice about us. It influences the way people think about us.
It’s amazing how people judge us from the appearance of our smile. They subconsciously decide if we’re honest, trustworthy, successful or if we care about ourselves. They assess our age and even our intelligence by the way our smile looks!
Some people have special reasons for wanting their smile to look good.
Perhaps you’re about to attend a job interview. Maybe a wedding’s coming up and you want to look good in the photos. You might just want to feel more self-confident and look more attractive to others.
Coming for professional tooth whitening at Avenue Road Dental Practice is the simple way to feel better about yourself and make others feel better about you too.
So how do we actually do it?
It has to be done properly. Your health and safety is our first concern and for this reason every patient receives a thorough examination of their teeth, gums and the skin of the mouth before treatment to ensure tooth whitening can be provided comfortably, safely and effectively.
If you’re one of our existing regular patients we probably already have the information about you that we need. If you’re someone we haven’t met before we carry out a full New Patient Examination before whitening. This is a very thorough examination including an examination for early signs of mouth cancer, an examination of the gums and an examination of the teeth including clinical photographs and x-rays if needed. If we find you’re not suitable for tooth whitening we won’t charge you for the examination. If we find you are suitable and want to proceed we’ll deduct the cost of the examination from the cost of the whitening treatment.
After your examination we’ll take moulds of your teeth. From these we’ll make individually-fitting whitening trays. These are soft, transparent trays that slip comfortably over your teeth. We’ll give you a supply of whitening gel with full instructions on how to use it. We’ll measure the starting colour of your teeth and take photos so that we can track improvements. You’re then free to whiten your teeth in the comfort of your own home at times which are convenient to you.
Most people see an improvement after about 3 days of whitening. The whole process usually takes 2-3 weeks. After that we’ll invite you back in for new photographs and assess the new colour of your teeth.
Tooth whitening is simple. Professionally delivered it is a safe, effective and long-lasting treatment which can boost your self-confidence and really improve the way you feel about yourself and the way others feel about you too.

To make an appointment for tooth whitening at Avenue Dental Practice please call Joy on 01983 759567
We look forward to welcoming you soon!


Teeth whitening, at Avenue Road Dental Practice, located on the Isle of Wight.

This entry was posted on March 4, 2016.

Dental New Years News 2015

A Happy New Year To All Our Patients!

Avenue Road Dental Practice Freshwater Dentistry Services IOwWelcome to 2015. A New Year, a new start. A time for Resolutions. This is the bit when we tell you to use floss, get your teeth whitened and have all that treatment you know is still outstanding. Hmm, let’s get realistic! We’d like everyone to have a simple and achievable resolution this year. Care about yourself.

Care about what’s going on in your mouth. If you’re in doubt about anything ask us. You will always have choices about the treatment you think is best for you but don’t ignore the little problems until they become big ones!

‘Twas The Season To Be Jolly!

Christmas Newsletter IOW DentistryAll that jollity comes at a price! If your credit card is feeling the strain we may be able to help. The first 30 readers of this newsletter booking treatment appointments before 14th February will receive a 10% discount from their treatment fees.

Call Joy on 759567 and mention the Newsletter to claim your reduction. Treatment must be completed within 4 weeks of booking to qualify.

Dentistry and Diabetes

People with diabetes have special dental needs. Dentist Philip Lewis has just completed a series of 3 articles about this condition which will be published in the national dental press later this year. More and more people develop diabetes each year. If you have diabetes please make sure you tell us so that we can look after you properly.

For more information about dentistry and diabetes look on our website or call Joy on 759567.

The New, Improved Hygiene Room!

Patients will be pleased to know the hygiene room has been redesigned with the removal of the dividing wall. Our dental therapist and dental hygienist are certainly pleased!

Now both treatment rooms are about the same size making it easier to move around and improving patient comfort.

BeforeAvenue Road Dental Practice Freshwater Dentistry Services Before IOW UK
AfterAvenue Road Dental Practice Freshwater Dentistry Services IOW UK


Congratulations from us all!

Recommend Your Friends!

If you like the way we do things at Avenue Road Dental Practice please tell your friends! We are always delighted to accept new patients on recommendation. Ask Joy for some referral cards at reception or ask your friends or relatives to call us on 01983 759567.


I have never met a child who likes sprouts. My own 30-something children are just growing into them but my grandchildren still leave me in no doubt about their distain for this traditional winter vegetable. I don’t know if it’s the texture, the colour or the taste. Perhaps it’s just rebellion at being expected to eat them! I can’t be too hard; when I was a child my mother always gave us choices at meal-times. We had the choice of eating what she prepared or going hungry and I have to say even I chose the ‘hungry’ option when it concerned these little green spheres.
Having said that, here’s a recipe I hope grown-ups at least will find delicious:

Cooked sprouts (still slightly firm)
Small bunch finely chopped spring onions Light olive oil
Pine nuts
Teaspoon coriander seeds
Sea Salt, ground black pepper

Toast the pine nuts in a frying pan without oil until coloured. Stir continually and be careful they do not burn. Set aside.
Gently fry the onions in the olive oil until soft but not browned.
Crush the coriander seeds with a pestle and mortar or a rolling pin. This is important. Ground coriander doesn’t have the same texture or flavour. Mix everything together, season and serve piping hot.
If you’re not a vegetarian you could top the vegetables with crispy fried pancetta. This dish can be used as an accompaniment but is good enough to eat on its own.

Avenue Road Dental Practice. A Different Sort Of Dental Practice Where You Come First!

Call Us On 01983 759567 or Visit Our Website

This entry was posted on January 14, 2015.

A Day At The Races!

A Day At The Races!

Just back from the CBK Grand National and Scurry. What a brilliant day out. Well organised with plenty of entertainment for wrinklies like Joy and me, children and grandchildren. Food and drink in abundance and the excitement of the sweepstake! (I’m not normally a gambling man but temptation got the better of me. What a result! My horse came in first! Now I’m just deciding what to spend my 10p winnings on….)

Leaving Shanklin by Island Line the Lewis’s senior accompanied by grandchildren Jacob and Eben with Auntie Chloe in attendance joined the Steam Railway at Smallbrook then puff-puffed all the way to Ashey. The whole journey, including connections took less than an hour and a half. (OK, I know we could have driven there in 20 minutes but that would have been too easy and not nearly so much fun!)

Dogs were petted and ponies oohed over. Some of the party got over-excited during the races but the threat of no dinner soon got Chloe to behave again!

Several ice-creams and other snacks-bad-for-your-teeth later we headed home on the last train.

At just £5.00 per adult (nothing for children) this must also be one of the Island’s best-value events. We’d never been before but are already looking forward to next year’s event. Highly recommended.

What’s this got to do with Avenue Road Dental Practice? Absolutely nothing, but sometimes it’s good to get away from the day-job, recharge our batteries and hopefully provide a better service for our patients when we’re back at work!

train group  island lineeben race

This entry was posted on April 1, 2014.

Avenue Road Dental Practice Newsletter

In This Issue:

Philip Lewis Presents A Webinar



Tooth Sensitivity



Interesting  Facts


Refer Your Friends



Our Services

The Dental Therapist 

More News, Tips and Information in the Next Issue!





WhatWould You Like To See In This Newsletter?


Email us at with your suggestions!


Avenue Road Dental Practice

Philip Lewis BDS

GDC no. 51171


Tips, information and even some light entertainment from Your dental practice!


Philip Lewis Presents Webinar!


web crewLR

Do you know what a Webinar is? Neither did dentist Philip Lewis until he was asked to present one! For more information Click Here

Clinical Tip

How to avoid tooth sensitivity

Sensitive teeth can be miserable! With Christmas coming up we’re all looking forward to eating and drinking what we like best. To find out how to make this comfortable Click Here

Interesting Facts

Waterloo Teeth

People have never liked gaps in their smile but plastic teeth, implants and bridges are relatively modern inventions. In the past more gruesome solutions were available! For more information Click Here

Refer Your Friends!

If you like the way we do things at Avenue Road Dental Practice please tell your friends! We’re always delighted to welcome new patients on the recommendation of our existing valued patients.

Services for You!

Our practice offers a wide range of services. We’re a general dental practice which first and foremost tries to look after your dental health with thorough examinations, hygiene treatments and all the things you’d expect to keep your mouth in good condition.

We do lots of other things as well!

Tooth whitening, teeth straightening for adults, cosmetic crowns and veneers; even cosmetic dentures!

If you’d like more information on any of the services we offer; pop-in, call us or go to our website:

We’re here to help you

Our New Dental Therapist

Welcome Abbie!


What’s a dental therapist? How can she really help you? Click Here to find out more!


This entry was posted on December 2, 2013.